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Mahindra Trucks & Bus Division: Building a Marketing Plan: A Teaching Note
(Indian Institute of Management Ahmedabad, 2019-05-07)
Mahindra Trucks & Bus Division: Building a Marketing Plan
(2019-05-07)
Mahindra Trucks and Bus Division (MTBD) of Mahindra & Mahindra is at an interesting stage of its evolution. Having gone through a bad patch with a product that was not quite up to the mark, it appears to have got the product ...