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IIM-A to decode Big B magic in state's tourism
(2013-12-27)
Neuroscience in marketing: empirical evidence of social and emotional meanings conveyed by brands
(Indian Institute of Management Ahmedabad, 2013-08-21)
Study of switching behaviour under discounts: Strong brand vs. Weak brand
(Indian Institute of Managment Ahmedabad, 2014-07-29)
Effectiveness of meme marketing
(Indian Institute of Management Ahmedabad, 2020)
Did you know an average millennial spends over 200 minutes online every day? (Cole, 2018) And a good chunk of those 200 minutes is spent on social media? With social media turning into such a big thing nowadays, the content ...