Student ProjectsStudent Projectshttp://hdl.handle.net/11718/113772024-03-29T01:33:58Z2024-03-29T01:33:58ZSocial norms in marketing: will metaverse change the trends?Rana, AbhinayBarguzer, Shreya Subhashhttp://hdl.handle.net/11718/271942024-02-05T10:34:11Z2022-01-01T00:00:00ZSocial norms in marketing: will metaverse change the trends?
Rana, Abhinay; Barguzer, Shreya Subhash
Social norms are rules of behaviour that are considered acceptable in society. These may differ
across cultures and societies and have a significant impact on the behaviour of an individual.
Marketers incorporate these social norms in advertising too. For example, in most laundry
detergent ads, we see the protagonist or primary consumer as a lady since it is an accepted
social norm in India that the job of washing clothes belongs to the lady of the house. While
some of these social norms are being challenged by companies now, several still prevail. Social
norms in advertising and marketing revolve around gender, race, sex, age, geography, etc. First,
we will analyse a few of the existing social norms as brands may rely on the conventional
norms and stereotypes developed over decades or may look to change them for the metaverse.
2022-01-01T00:00:00ZFlexible working models and the metaverseGupta, ChiragAshok, Narenhttp://hdl.handle.net/11718/271932024-02-05T10:34:07Z2022-01-01T00:00:00ZFlexible working models and the metaverse
Gupta, Chirag; Ashok, Naren
Flexible working models of various types (flex time, part time, compressed work week, remote working) have been prevalent for niche use cases since a long time. However, it is only due to the COVID lockdown, which forced people to work from homes, that this concept has entered the mainstream vocabulary (specifically remote/ hybrid working). Apart from “work from home”, the COVID period also saw another term being popularised – “the metaverse” – which is a digital manifestation of the physical world that people can explore through VR/ AR technology to experience more intimate and seamless information transfer. In this report we analysed the combination of remote/ hybrid working and the metaverse technology to understand if a new model of working will develop in the future. Many top CEOs and well know businessmen have heralded the impact of flexible working and foresee that it is here to stay. Our primary research initiatives also found a lot of positives of remote/ hybrid working from employees and employers across various industries and business functions. Most people report higher job satisfaction as flexible working helps people plan their workday to simultaneously manage personal commitments and interests. The autonomy provided by flexible work has also made people more productive as each person can tailor their work according to their style instead of fitting into a cookie cutter schedule of work. Companies also have found the flexible work model to be highly successful as they have access to a wider talent pool across the nation (or even the globe). Many companies have also reported massive real estate cost savings due to the reduced need for office space. However, all these benefits also have a flipside and people have certain reservations with the new way of working. There are concerns when it comes to the quality of L&D, mentorship, team coordination, and the ability to have creative discussions. Many have also reported higher stress and loneliness caused due to the lack of social interactions which also leads to low bonding in the workforce. The metaverse technology has a huge potential to bridge this communication gap and make remote working more seamless. Almost all employees are open to try new technologies that can reduce their burden and improve their working experience. However, most also report that despite the abilities of the metaverse technology, it will never be a substitute of face-to-face work and must only been seen a replacement of the current digital communication tools employed in remote work models. Companies too recognise the potential of the metaverse but barring a few very large MNCs, most are unwilling to spend large capital on deployment of this new age technology. We belive that slowly but steadily the metaverse will transform flexible working but we also recognise its shortcomings and predict that only certain roles that are conducive to flexible working shall be transformed.
2022-01-01T00:00:00ZArtificial Intelligence innovations for Indian vernacular languagesPudipeddi, ManasaGoutam, Tanneru Saihttp://hdl.handle.net/11718/271922024-02-05T10:34:02Z2022-01-01T00:00:00ZArtificial Intelligence innovations for Indian vernacular languages
Pudipeddi, Manasa; Goutam, Tanneru Sai
India has the second highest Internet user base in the world. Google searching is found to be about 50% higher in non-metros compared to metros in the categories - lifestyle, fashion, beauty and even finance. Also, Indian internet users are finding comfort in browsing in regional languages and are faster in adopting a voice-based search tool. Using AI in vernacular languages in India is an active research and development area. This increased interest stems from the huge potential it brings through speech recognition, text-to-speech, sentiment analysis and language translation. AI-powered chatbots and language translators can be used in education to facilitate communication among non-native speakers of Indian languages. Similarly, text-to-speech and voice recognition systems driven by AI can be used to increase accessibility for those who have speech or hearing problems.
2022-01-01T00:00:00ZOnline dating apps: how to ‘swipe right’ with AIRastogi, AdityaYadav, Manikanthttp://hdl.handle.net/11718/271912024-02-05T10:33:57Z2022-01-01T00:00:00ZOnline dating apps: how to ‘swipe right’ with AI
Rastogi, Aditya; Yadav, Manikant
The Indian dating industry has seen significant growth in recent years, with the rise of online dating
platforms and mobile dating apps. India has a large population and a diverse mix of cultures, religions,
and languages, making it an attractive market for dating services.
The online dating industry in India is expected to reach $1.6 billion by 2023, according to a report by
Statista. The growth is being driven by factors such as increasing internet and smartphone penetration,
changing cultural attitudes toward dating, and the need for more convenient ways of meeting new
people.
2022-01-01T00:00:00Z