Reconciling Dichotomies in marketing theory and practice

dc.contributor.author	Jha-Dang, Priya
dc.contributor.author	Koshy, Abraham
dc.date.accessioned	2010-10-27T08:50:34Z
dc.date.available	2010-10-27T08:50:34Z
dc.date.copyright	2005
dc.date.issued	2005-10-27T08:50:34Z
dc.identifier.uri	http://hdl.handle.net/11718/10024
dc.description	Jha-Dang, Priya and Koshy, Abraham (June 2005) Reconciling Dichtomies in marketing theory and practice ,IIM-B, Management Review, Vol. 17(2), Pp. 109-14	en
dc.language.iso	en	en
dc.subject	Marketing	en
dc.subject	Reconciliation	en
dc.title	Reconciling Dichotomies in marketing theory and practice	en
dc.type	Article	en

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