| dc.contributor.author | Oburai, Prathap | |
| dc.contributor.author | Baker, Michael J. | |
| dc.date.accessioned | 2010-10-27T11:40:29Z | |
| dc.date.available | 2005-10-27T11:40:29Z | |
| dc.date.copyright | 2005 | |
| dc.date.issued | 2005-10-27T11:40:29Z | |
| dc.identifier.uri | http://hdl.handle.net/11718/10037 | |
| dc.description | Vikalpa: The Journal for Decision Makers, Vol. 30, No. 4, (October-December, 2005), pp. 11-24 | en |
| dc.description.abstract | Internationalization drives and export orientation are prominent in the organizational strategies of
a number of leading Indian firms and multinationals located in India. This is a significant indicator
of the growing competitiveness of firms, industries, and the nation. This paper examines the sources
of competitive advantage in a few selected sectors and firms and explores the internationalization
possibilities and potential. | |
| dc.language.iso | en | en |
| dc.subject | International | en |
| dc.subject | Marketing | en |
| dc.subject | Business Sectors | en |
| dc.title | International marketing strategies in India: an application of mixed method investigation | en |
| dc.type | Article | en |
