Naukri.com

Abstract

I t was a cool and foggy November morning in Delhi and Sanjeev Bikhchandani, founder and CEO of naukri.com, sat in his room thinking about the way forward for the company. Two major competitors, monsterindia and jobsahead, had become one (monster bought jobsahead) a few months earlier to create a formidable force in the online recruitment market in India. naukri.com was launched in 1997 when there were just 14,000 internet users in India and had become the premier online recruitment site in the country with more than 72,000 paid job listings, more than half a million jobs, a database of more than 2.5 million resumes, and more than 15,000 current clients. naukri.com’s revenues were set to double from Rs. 200 million in 2003-04 to Rs. 400 million in 2004-05.