Innovation through intrapreneurship: the road less travelled
Abstract
The relentless pressures of competition stemming from globalization, technological changes,
etc., today are increasingly buffeting organizations. One of the pathways for companies to
weather these storms is through unleashing the entrepreneurial spirit latent in its employees
enabling these employees to carve out new paths, initiate new ventures, defy the status quo in
their organizations, and break fresh ground. There is an increasing body of knowledge relating
to unleashing entrepreneurial energies in large organizations referred to as ‘corporate entrepreneurship’
or ‘intrapreneurship.’ Intrapreneurship is a major driver for organizational renewal
or ‘reinvention.’
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