Re-inventive a giant corporation: the case of Tata steel
Abstract
At the meeting of the senior management of Tata Steel to celebrate the
spectacular performance of the company, Mr. B Muthuraman, the Managing
Director, recalled with satisfaction the remarkable strides that the
company had made from the difficult days in the early nineties, when the company,
used to a protected environment, was suddenly thrown open to global competition,
consequent to the liberalization of the Indian economy. The company had closed the
year with a record profit of Rs. 34.74 billion. A series of initiatives launched by the
company over the last 15 years had culminated in these stellar results although there
were many challenges at every step. At each stage in its journey, the company did
what needed to be done. In retrospect, however, the various initiatives launched by
the company over the years now appeared to fit into a coherent picture.
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