| dc.contributor.author | Vyas, Preeta H. | |
| dc.date.accessioned | 2010-10-28T10:02:49Z | |
| dc.date.available | 2010-10-28T10:02:49Z | |
| dc.date.copyright | 2005 | |
| dc.date.issued | 2005-10-28T10:02:49Z | |
| dc.identifier.uri | http://hdl.handle.net/11718/10065 | |
| dc.description | Vikalpa: The Journal for Decision Makers, Vol. 30, No. 4, (October-December, 2005), pp. 39-48 | en |
| dc.description.abstract | Inflationary trends in the economy have led to increased media costs forcing many companies to
increase their expenditure on sales promotion activities. It has been recognized that well-planned
sales promotion activities have a strategic role to play in brand building and enhancing customer
loyalty. | |
| dc.language.iso | en | en |
| dc.subject | Incentive Outlay Ratio | en |
| dc.subject | Sales Promotion | en |
| dc.subject | Fast Moving Consumer Goods | en |
| dc.subject | Brand Building | en |
| dc.title | Incentive outlay ratios in fast moving consumer goods sector in India | en |
| dc.type | Article | en |
