Measuring consumer preferences for sales promotion schemes in FMCG sector in an emerging market: India
dc.contributor.author | Vyas, Preeta H. | |
dc.date.accessioned | 2010-10-28T10:11:51Z | |
dc.date.available | 2005-10-28T10:11:51Z | |
dc.date.copyright | 2005 | |
dc.date.issued | 2005-10-28T10:11:51Z | |
dc.identifier.uri | http://hdl.handle.net/11718/10066 | |
dc.description | Vyas, Preeta H.(December 2005) Measuring consumer preferences for sales promotion schemes in FMCG sector in an emerging market: India, The Journal of American Academy of Business, Cambridge, | en |
dc.language.iso | en | en |
dc.subject | Marketing | en |
dc.subject | Consumers Preferences | en |
dc.subject | Fast Moving Consumer Goods (FMCG) | en |
dc.title | Measuring consumer preferences for sales promotion schemes in FMCG sector in an emerging market: India | en |
dc.type | Article | en |
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