Measuring consumer  preferences for sales promotion schemes in FMCG sector in an emerging market:  India

dc.contributor.author	Vyas, Preeta H.
dc.date.accessioned	2010-10-28T10:11:51Z
dc.date.available	2005-10-28T10:11:51Z
dc.date.copyright	2005
dc.date.issued	2005-10-28T10:11:51Z
dc.identifier.uri	http://hdl.handle.net/11718/10066
dc.description	Vyas, Preeta H.(December 2005) Measuring consumer preferences for sales promotion schemes in FMCG sector in an emerging market: India, The Journal of American Academy of Business, Cambridge,	en
dc.language.iso	en	en
dc.subject	Marketing	en
dc.subject	Consumers Preferences	en
dc.subject	Fast Moving Consumer Goods (FMCG)	en
dc.title	Measuring consumer preferences for sales promotion schemes in FMCG sector in an emerging market: India	en
dc.type	Article	en

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