Planet Health (A)
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Date
2006-10-29Author
Jain, Abhinandan K.
Sinha, Piyush Kumar
Bhardwaj, Preshth
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I
n early 2001, Mr Rohit Patel, Managing Director, Sagar Group of Industries (SGI)
was reviewing the plans for entering the retail business of pharmacy and healthcare
products. On the basis of a report submitted by SGI’s consultants, Rohit
Patel had to decide whether to enter the business or not and, in case the decision
was favourable, chalk out the entry strategy and plans.
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