Planet Health (A)

Abstract

I n early 2001, Mr Rohit Patel, Managing Director, Sagar Group of Industries (SGI) was reviewing the plans for entering the retail business of pharmacy and healthcare products. On the basis of a report submitted by SGI’s consultants, Rohit Patel had to decide whether to enter the business or not and, in case the decision was favourable, chalk out the entry strategy and plans.