| dc.description.abstract | Indian dairy industry can be divided into two types of enterprises: Liquid Milk
and Milk Products. In the procurement and marketing of liquid milk, there is strong
presence of co-operative and traditional private channels though the organised sector
private enterprises also exist. The packaged liquid milk market alone is of the order
of Rs. 12, 000 crore and has been growing at the rate of 10 per cent annually (Sodhi,
2005). On the other hand, in the marketing of (western) dairy products, there are only
organised large co-operative, multinational and domestic private sector enterprises.
The orientation of the large private dairy sector has been, historically, towards milk
product marketing. | |
