| dc.contributor.author | Jaiswal, Anand Kumar | |
| dc.date.accessioned | 2010-11-10T06:41:26Z | |
| dc.date.available | 2010-11-10T06:41:26Z | |
| dc.date.copyright | 2008 | |
| dc.date.issued | 2008-11-10T06:41:26Z | |
| dc.identifier.citation | Jaiswal, A. K. (2008). The Fortune at the Bottom or the Middle of the Pyramid?. Innovations, 3(1), 85-100. | en |
| dc.identifier.uri | http://hdl.handle.net/11718/10220 | |
| dc.description | Innovations, Vol. 3, No. 1, (2008), pp. 85 - 100 | en |
| dc.description.abstract | The Bottom of the Pyramid (BOP) has emerged as a dominant concept in business,
propelled by C. K. Prahalad’s The Fortune at the Bottom of the Pyramid.
1 Given
the enormous attention the concept has attracted, it has the potential to impact the
world’s billions of poor people—as well as the managerial practices of multinational
corporations. This double potential makes it important to analyze how large
corporations can serve low-income customers profitably | |
| dc.language.iso | en | en |
| dc.publisher | Innovations | en |
| dc.subject | Bottom of the Pyramid Markets | en |
| dc.subject | Low Income Consumers | en |
| dc.subject | Multinationals | en |
| dc.title | The fortune at the bottom or the middle of the pyramid? | en |
| dc.type | Article | en |
