Blue dart express limited: change the line manager
Abstract
This case study describes the operations
of Blue Dart Express Limited and documents
the development of major IT applications
by the company during 1987 to
1997. The company has been investing
nearly one per cent of its revenue on
developing IT applications during this
period. The case describes the evolution
of a consignment tracking application on
which the current operations of Blue Dart
are completely dependent. In 1997, the
company was reviewing its plans for the
next five years. The company plans to
use the emerging information technology
to enhance the existing applications and
to widen the geographic scope of the
application. The case lists some of the
issues faced by Malcolm, the chief architect
of the successful tracking system, in
proposing the size and scope of the next
IT plan to the top management.
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