Impact of initial trust image on shopper trust and patronage intentions: a study of young male apparel shoppers in India
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Date
2010-05-03Author
Kaul, Subhashini
Koshy, Abraham
Sahay, Arvind
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Show full item recordAbstract
The purpose of this paper is to examine the role of “initial” store image in a new store.
Existing research affords limited explanation of how shopper trust in store is formed prior to store
visits and regarding the impact of “initial” store image on shopper trust and patronage intentions.
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