Impact of initial trust image on shopper trust and patronage intentions:  a study of young male apparel shoppers in India

dc.contributor.author	Kaul, Subhashini
dc.contributor.author	Koshy, Abraham
dc.contributor.author	Sahay, Arvind
dc.date.accessioned	2010-05-03T06:07:22Z
dc.date.available	2010-05-03T06:07:22Z
dc.date.copyright	2010-01-15
dc.date.issued	2010-05-03T06:07:22Z
dc.identifier.uri	http://hdl.handle.net/11718/10455
dc.description	International Journal of Retail and Distribution Management, 38, 4 (2010).	en
dc.description.abstract	The purpose of this paper is to examine the role of “initial” store image in a new store. Existing research affords limited explanation of how shopper trust in store is formed prior to store visits and regarding the impact of “initial” store image on shopper trust and patronage intentions.
dc.language.iso	en	en
dc.title	Impact of initial trust image on shopper trust and patronage intentions: a study of young male apparel shoppers in India	en
dc.type	Article	en