Indian markets and marketing: the emerging perspective

dc.contributor.author	Dholakia, Nikhilesh
dc.date.accessioned	2010-03-13T12:20:21Z
dc.date.available	2010-03-13T12:20:21Z
dc.date.copyright	1976-10
dc.date.issued	2010-03-13T12:20:21Z
dc.identifier.uri	http://hdl.handle.net/11718/1072
dc.description.abstract	The purpose of this paper is to examine the nature and prospects of Indian markets. The paper also discusses the nature of the marketing system which has evolved to cater to these markets. Finally, the paper attempts to develop some guidelines for marketing strategy and public policy in view of the emerging perspective.	en
dc.language.iso	en	en
dc.relation.ispartofseries	WP;1976/134
dc.subject	Indian market performance	en
dc.subject	Markets - India	en
dc.subject	Marketing India	en
dc.title	Indian markets and marketing: the emerging perspective	en
dc.type	Working Paper	en

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