Path to Purchase

dc.contributor.author	Sinha, Piyush Kumar
dc.date.accessioned	2011-05-09T10:43:59Z
dc.date.available	2011-05-09T10:43:59Z
dc.date.copyright	2009-04-15
dc.date.issued	2011-05-09T10:43:59Z
dc.identifier.uri	http://hdl.handle.net/11718/10792
dc.description.abstract	• What is the consumer’s path to purchase while shopping in the case of high level of marketing spends and evolving store formats? • Do the AIDA or such models or purchase funnel still work? • What are the implications of the findings on in-store communication? • How does in-store communication need to be tailored to suit different categories of products, shoppers and retail formats?	en
dc.description.sponsorship	Indian Institute of Management, Ahmedabad	en
dc.language.iso	en	en
dc.subject	Marketing	en
dc.title	Path to Purchase	en
dc.type	Research Project	en

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