Place of Origin Effects in Service Quality Perceptions among Indian Consumers

dc.contributor.author	Banerjee, Bibek
dc.date.accessioned	2011-05-09T10:45:20Z
dc.date.available	2011-05-09T10:45:20Z
dc.date.copyright	2009-04-15
dc.date.issued	2011-05-09T10:45:20Z
dc.identifier.uri	http://hdl.handle.net/11718/10793
dc.description.abstract	The objectives are to: • ascertain if the country of origin (COO) and/or place of origin (POO) have any moderating or mediating influences on service quality perceptions • compare Indian consumers’ perceptions with consumers in developed markets (North America).	en
dc.description.sponsorship	Indian Institute of Management, Ahmedabad	en
dc.language.iso	en	en
dc.subject	Marketing	en
dc.title	Place of Origin Effects in Service Quality Perceptions among Indian Consumers	en
dc.type	Research Project	en

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