| dc.description.abstract | Three decades of organizational cultural (OC) studies have seen change in both content and emphasis. This paper presents findings from an extensive review of literature on OC and highlights the relevance of OC with respect to individual, organizational, intra-organizational, industry and external environment related variables. The concept of organizational culture (OC) has traditionally focused on values and beliefs and has been considered to be relatively stable and enduring. But literature is less sanguine about the reciprocal evolution of culture through behaviours. This paper presents a behavioural perspective on OC and contributes to its emerging dynamic aspect. A behavioural model of OC is suggested and propositions are drawn to explain the dynamics involved. | en |
