Strategic Orientation of Outsourcing Firms: Demystifying Key Differentiators
Abstract
Despite the importance of outsourcing firms and the highly competitive nature of the outsourcing industry, there has been minimal examination of outsourcing firm strategy. This paper investigates the strategic focus of 60 outsourcing firms using empirical data collected through survey and semi-structured interviews from 226 top management team respondents. The paper also provides an understanding of key differentiators of outsourcing firm performance.
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