The Path to Purchase during Shopping

dc.contributor.author	Sinha, Piyush Kumar
dc.contributor.author	Krishnaswamy, Gopi
dc.date.accessioned	2011-05-27T04:32:08Z
dc.date.available	2011-05-27T04:32:08Z
dc.date.copyright	2009-11-15
dc.date.issued	2011-05-27T04:32:08Z
dc.identifier.uri	http://hdl.handle.net/11718/10852
dc.description.abstract	Shopping behaviour is being seen from the holistic perspective of the entire shopping experience. The decision making process and value perceptions could vary depending on individual shopping orientations, the cultural orientations as well as the economic and competitive environment in which the consumer shops. This study will attempt to understand the impact of major factors on the purchase behaviour of shoppers by examining purchase paths across different product categories signifying different shopping orientations; across culturally distinct regions; and across different stages of retail evolution.	en
dc.language.iso	en	en
dc.relation.ispartofseries	W.P.No. 2009-11-05;
dc.title	The Path to Purchase during Shopping	en
dc.type	Working Paper	en