| dc.contributor.author | Jaiswal, Anand Kumar | |
| dc.contributor.author | Niraj, Rakesh | |
| dc.date.accessioned | 2012-09-07T08:00:10Z | |
| dc.date.available | 2012-09-07T08:00:10Z | |
| dc.date.copyright | 2011 | |
| dc.date.issued | 2012-09-07T08:00:10Z | |
| dc.identifier.uri | http://hdl.handle.net/11718/10967 | |
| dc.description | Jaiswal,A.K. and Niraj,Rakesh," Examining Mediating Role of Attitudinal Loyalty and Nonlinear Effect in Satisfaction -Behavioural Intentions Relationships," Journal of Service Marketing,25,3(2011),165-75. | en |
| dc.description.abstract | Purpose – This paper aims to examine the mediating role of attitudinal loyalty in the relationship between satisfaction and customer behavioral
intentions such as willingness to pay more and internal and external complaining responses. It also seeks to examine the nonlinear effects in the
relationship between satisfaction, attitudinal loyalty and behavioral intentions. | |
| dc.language.iso | en | en |
| dc.title | Examining mediating role of attitudinal loyalty and nonlinear effect in satisfaction - behavioural intentions relationships | en |
| dc.type | Article | en |
