| dc.description.abstract | To assess and put in perspective the late C K Prahalad’s contributions to strategic
management is not easy. So vast was his canvas that it would be difficult
to even rank his contributions in some order of importance. He coined
many terms that have become common parlance, and in some cases popularized the
use of terms that might have existed in some corner of the academic world, but that
were taken out, dusted and refurbished: “strategic intent,” “loose bricks,” “next practices,”
“co-creation,” and of course, the two phrases for which most of the practioners
would remember him: “core competence” and “bottom of the pyramid.” Each of the
ideas were not just developed and put in a journal; each was developed to a point at
which it became a concept that could be put to practical use. That was how he was
such a towering presence as much in the world of practioners as in the world of
academicians: he would be the centre of attention as much in a conference of Chief
Executives as in an Annual Meeting of the Academy of Management, giving a keynote
address. | |
