Student Projects
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Understanding the Indian Fintech sector: the story so far and what lies ahead
(Indian Institute of Management Ahmedabad, 2021-09-07)The Indian FinTech sector has grown rapidly in recent years, with the sector’s valuation now estimated at $50-60 billion. With a large untapped potential, an enabling regulatory environment, a thriving investment ecosystem, ... -
Privacy paradox –producers’ data sharing preferences for advertising
(Indian Institute of Management Ahmedabad, 2021-09-07)The data driven world today has multiple sources of data collection – from usage patterns to voice-based profiling of consumers. Through this paper, we aim to examine the industry practice of data collection by companies ... -
Effectiveness of gamification in customer retention & growth hacking in food tech products
(Indian Institute of Management Ahmedabad, 2021-09-07)This report will try to uncover the type of gamification technique used and how the gamification tool has been implemented across various tech products like ed-tech, food tech, health tech, etc. It will also focus on ... -
Assessing the impact of gamification on education
(Indian Institute of Management Ahmedabad, 2021-09-07)Gamification is one of the most discussed topics and increasingly getting applied across various industries. Elements of Gamification like points, collaboration, competition, leaderboards, etc., are widely used in a different ... -
Predicting the 100m winning time in next olympics
(Indian Institute of Management Ahmedabad, 2021-09-07)Since the inception of the modern Olympics games in 1896, Olympics games are the most celebrated sporting event across the Globe. Athletes from more than 200 countries participate in these games, showcasing their skills ... -
Viral marketing
(Indian Institute of Management Ahmedabad, 2021-08-07)Brands are constantly getting on the viral trend bandwagon on various traditional and social media to impact consumer behaviors. This would include but not be limited to moment marketing, meme marketing, viral YouTube ... -
Is a bad bank a good idea for India?
(Indian Institute of Management Ahmedabad, 2021-08-07)The banking sector in India has been facing the twin balance sheet crisis for a number of years. The balance sheets of banks are filled with stressed advances given to business that have failed to take off. The balance ... -
Assessing the policy ecosystem for startups in India
(Indian Institute of Management Ahmedabad, 2021-09-07)According to Startup India, a startup is defined as "an entity that is headquartered in India, which was opened less than ten years ago, and has an annual turnover less than ₹100 crores". A softer requirement is that the ... -
Understanding the relationship between fiscal deficit, taxation, and government spending in India
(Indian Institute of Management Ahmedabad, 2021-09-07)The budget deficit of a country is the situation where the expenses of the government are greater than its income (Barone, 2021). This means that the income generated by the government from its direct and indirect tax ... -
Impact of social media on political campaigns with a special emphasis on Indian political scenario
(Indian Institute of Management Ahmedabad, 2021-09-07)During the 2008 US Presidential elections, Obama’s campaign managers used social media as a primary campaign strategy. The innovative media was used to make his presence felt and effectively market himself. Likewise, a ... -
Activity-based costing of transplant surgery
(Indian Institute of Management Ahmedabad, 2021-09-07)The project aims to investigate the implementation of Activity-Based Costing in healthcare sector. The purpose of the research is specifically the hepatic transplant surgery, most commonly known as liver transplant. By ... -
Privacy paradox – consumers data sharing preferences for advertising
(Indian Institute of Management Ahmedabad, 2021-09-07)The data driven world today has multiple sources of data collection – from usage patterns to voice-based profiling of consumers. Through this paper, we aim to examine the industry practice of data collection by companies ... -
Human resource strategies in a post-COVID era: education industry
(Indian Institute of Management Ahmedabad, 2021-09-07)COVID 19, the pandemic of this century, began as a small viral outbreak in the Chinese city of Wuhan in December 2019. Soon, the novel coronavirus SARS-CoV2, the causative agent of the disease, spread across the continents, ... -
Marketing practices in export industry in India
(Indian Institute of Management Ahmedabad, 2021-09-07) -
Fake news detection
(Indian Institute of Management Ahmedabad, 2021-09-07)Rumors are one of the oldest mass mediums in the world. Primarily writing and spreading false information over the internet, recently, they have emerged as a dangerous threat to governments, businesses, and citizens. In ... -
Hydrogen energy: transition from research to economy and its applications in Indian core sectors
(Indian Institute of Management Ahmedabad, 2021-09-07)Over the advent of the past 5 years, there have been multitude of technologies developments that are fostering the path to enable the hydrogen penetration of hydrogen. Some of these factors include: • Strong growth in ... -
Study of impulse buying behavior among consumers after consuming alcohol
(Indian Institute of Management Ahmedabad, 2021-09-07)One of the most defining aspects of the consumer world has always been impulse buying. This has been the background for a lot of below-the-line strategies for marketing of products in front of the consumer. The landscape ... -
Municipal corporation expenditure analysis
(Indian Institute of Management Ahmedabad, 2021-09-07)The Twelfth Schedule of the Constitution lists the various Functions of Municipalities which majorly includes activities related to the town's upkeeping, alleviation of poverty, safeguarding the interests of the weaker ... -
Consumer perception and behaviour to privacy policy on whatsApp and other apps
(Indian Institute of Management Ahmedabad, 2021-09-07)In today’s world, data has become an important resource. The one who has data is considered very powerful. Companies are actively trying to collect all kinds of data, especially that of users. This is done through various ... -
Predicting stock prices using options data
(Indian Institute of Management Ahmedabad, 2021-09-07)The parameters of the Black Scholes model, such as the time to maturity, the strike, the risk-free interest rate, and the current underlying price, are unequivocally observable. However, if the Black–Scholes model held, ...
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