Browsing Student Projects by Author "Rahul, Y"

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    • Key drivers for branding and consumer decision process for electric vehicles 

      Acharya, Upamanyu; Rahul, Y (Indian Institute of Management Ahmedabad, 2020)
      The EV Industry mainly comprises of Electric Two-wheeler, Electric Three-wheeler, and electric Passenger vehicles (Includes cars and buses). In keeping with the objective of this project, which is to understand consumer ...