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Study of factors influencing consumer purchasing behaviour for healthy food products
(Indian Institute of Management Ahmedabad, 2020)
Organic food is growing rapidly and currently about 160 countries and 1.8 million people practise organic agriculture. (Kilcher). The major reason for growth in consumption of organic foods is the growing commercialization ...
Factors influencing consumers to switch purchases between online and offline platforms
(Indian Institute of Management Ahmedabad, 2020)
Due to the Covid-19 pandemic, and the resulting nation-wide lockdown, Indian consumers have increased their online purchases because of health concerns and social distancing norms. The number of first-time-users or FTUs ...
Exploring consumer behaviour on digital space related to ad fatigue and banner blindness
(Indian Institute of Management Ahmedabad, 2020)
Banner blindness is a phenomenon in web usability where visitors to a website consciously or unconsciously ignore banner-like information, which can also be called ad blindness or banner noise. (Wikipedia, 2020) Banner ...
Analysis and comparison of petcare in Indian markets and developed markets
(Indian Institute of Management Ahmedabad, 2020)
The pet industry can be considered to be one of the fastest-growing and most resilient market segments globally. As seen from the above chart, the USA and the other developed countries dominate the pet industry market. Be ...
Consumer perception and behaviour to privacy policy on whatsApp and other apps
(Indian Institute of Management Ahmedabad, 2021-09-07)
In today’s world, data has become an important resource. The one who has data is considered very powerful. Companies are actively trying to collect all kinds of data, especially that of users. This is done through various ...
Viral marketing
(Informs, 2021-09-07)
Any business, be it big or small, spends a lot of money to market themselves and their offerings to their target consumers. It takes a lot of effort, careful planning and seamless execution in raising brand awareness. Even ...
Plant-based meat market, consumer perception and factors affecting their decisions
(Indian Institute of Management Ahmedabad, 2021-09-07)
Plant based meat is the product designed to imitate meat. The market is expected to grow at a rate of 12% CAGR for the next five years. The major drivers for the it are increasing health consciousness as consumers want to ...
Evolution of brand messaging by businesses due to Covid-19
(Indian Institute of Management Ahmedabad, 2023-08-07)
Health tech in India: an overview
(Indian Institute of Management Ahmedabad, 2023-08-09)
Multicultural marketing: should marketing campaigns be customized for subcultural divisions in India!
(Indian Institute of Management Ahmedabad, 2023-08-08)
Multicultural marketing is any business endeavour to promote a product or service to a particular demographic. This includes overseas and international cultures but can also refer to minority cultures in a single country.
In ...