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Entry strategy of a company in the seed market in India
(Indian Institute of Management Ahmedabad, 1999)
Can Amul extend it's brand to commodities?
(Indian Institute of Management, Ahmedabad, 1999)
Search for a better performance measure
(Indian Institute of Management Ahmedabad, 1999)
Category characteristics and their effect on sales promotion response
(Indian Institute of Management Ahmedabad, 1999)
Abstract
Promotions in general are all those means by which marketers communicate with the target market. In recent years, there has been a tremendous increase in the level of promotional activities throughout the FM CG ...
Overview of ethical attitudes of managers at Ahmedabad
(Indian Institute of Management Ahmedabad, 1999)
The leading indicators of the Indian economy
(Indian Institute of Management Ahmedabad, 1999)
Study on the viability and potential of co-generation and particle board units in the co-operative sugar factories
(Indian Institute of Management Ahmedabad, 1999)
Study of P/E ratio as a tool of equity research in Indian Stock markets
(Indian Institute of Management Ahmedabad, 1999)
Strategic implications of building brand equity in FMCG industry
(Indian Institute of Management Ahmedabad, 1999-02-23)
The use of internet by firms in India
(Indian Institute of Management Ahmedabad, 1999-03-09)