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Now showing items 51-60 of 64
International stock price spillovers and liberalisation
(Indian Institute of Management Ahmedabad, 1999)
The pricing of commodity futures contracts
(Indian Institute of Management Ahmedabad, 1999-01)
Internet as a strategic marketing communication tool:
(1999)
Abstract
Purpose of the study
1. To study the past experiences of companies, both international and domestic, in using Internet as a strategic marketing tool.
2. To gain insights into the advertising community’s ...
Internet commerce: payment systems and security issues
(Indian Institute of Management Ahmedabad, 1999)
Internet banking: a strategic perspective
(Indian Institute of Management Ahmedabad, 1999)
Indian GOISecs market: liquidity and valuation of illiquid securities
(Indian Institute of Management Ahmedabad, 1999)
Use of psychoanalysis to effectively design: creative strategies in advertising
(Indian Institute of Management Ahmedabad, 1999-02-08)
Transactional Analysis has been proven to be an effective tool to understand Human Behavior. This study aims at using this tool to study creative strategies in advertising, and identify any patterns that might exist. Also, ...
ERP implementation - case studies of successes and failures
(Indian Institute of Management, Ahmedabad, 1999)
Critical analysis of the legal, accounting and tax aspects of securitization in India
(Indian Institute of Management, Ahmedabad, 1999)
Securitization is a process where a discrete pool of resources or rather financial assets are packaged and sold to various investors in the form of securities which are mainly serviced by the cash flows from the receivables. ...
Impact of wide area networks on Indian corporates
(Indian Institute of Management Ahmedabad, 1999)