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Shift in consumer’s value proposition in the post-pandemic period towards the purchase of two-wheelers, specifically performance electric bikes in the same segment as that of pulsar or apache
(Indian Institute of Management Ahmedabad, 2021-09-07)
Indian customers present a very lucrative market for two-wheelers with its congested traffic
conditions lower purchasing power. Despite being the world’s third-largest emitter of
greenhouse gases1, the electric vehicle ...
Analysis of direct vs indirect advertising and its effects on consumer perception of the brand
(Indian Institute of Management Ahmedabad, 2021-09-07)
Comparative advertising is one of the marketing tactics that brands have widely used to grab the attention of the masses and persuade them to use their products over their competitors’. Some of these are direct in nature, ...
Modelling the impact of meme based based marketing on a company's online customer engagement relative to traditional social media marketing methods
(Indian Institute of Management Ahmedabad, 2021-09-07)
It took social media less than a generation to progress from a medium of information exchange to a hotspot for virtual gatherings and retail platforms. The growth of social media was especially bolstered after the pandemic ...
Framework to analyze COVID-19 related job losses: Is gender a factor?
(Indian Institute of Management Ahmedabad, 2021-09-07)
Working in an environment that is free from discrimination of any kind is a fundamental right of all workers, irrespective of their personal characteristics. The right to equality is absolute, and carried forward into the ...
Everyone has a risk profile: A new approach to calculating an individual’s overall risk characteristic
(Indian Institute of Management Ahmedabad, 2021-09-07)
A significant amount of human life is spent making decisions, and the risk involved in the decisions or outcomes
is the primary determinant in going ahead with them. Academically, the discussion of risk involved in ...
Sexual wellness market in India: Why aren’t we talking about female pleasure?
(Indian Institute of Management Ahmedabad, 2021-09-07)
A major trend change that was observed in the last 5 decades is that consumption has increased in the smaller towns and cities as the metro cities continue to consume it at a higher rate. Tier-II towns like Jaipur, Surat, ...
Cause marketing by FMCG brands and its impact on purchase decision of Indian consumers
(Indian Institute of Management Ahmedabad, 2021-09-07)
Our project will be focused on gaining insights about the latter kind of cause marketing, and specifically on studying the impact of purchase decisions of consumers in Indian markets when FMCG brands have employed such ...
Asset monetization of PSUs
(Indian Institute of Management Ahmedabad, 2021-09-07)
In the NDA government’s budget for FY22, the asset monetization plan by the Indian Government has been given special importance.
We will explain each asset in detail with regards to the asset monetization benefits that ...
The branding potential of Indian mangoes and exploration of branding frameworks for horticulture products
(Indian Institute of Management Ahmedabad, 2021-12-14)
The Global Horticulture market is estimated to be about USD 20.77 Billion in 2021, and India takes the second position in the world production of fruits, only behind China. However, despite a podium position in production, ...
Analysis of structural conditions affecting primary market trends
(Indian Institute of Management Ahmedabad, 2021-12-14)
In theory, this is expected to increase the linkage between private market activity and primary market issuances after the investment gestation period across the growth rounds. This is because, in this scenario, IPOs are ...