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Feasibility study of hallmarking of gold jewelleries in India
(Indian Institute of Management Ahmedabad, 2021-09-07)
Hallmarking is a process of quality assurance by ensuring a mark (or a distinguishing characteristic symbol) on a piece of jewellery declaring its purity by assessing the accurate content of noble metals like silver, gold ...
Exploring the possibility of daily car cleaning service
(Indian Institute of Management Ahmedabad, 2021-09-07)
Once a car is sold, it requires a lot of services for its maintenance & upkeep. This is referred
to as the car aftermarket space. To tap the needs of maintaining the cleanliness of the car,
Aadarsh started a venture named ...
Exploring Indian corporate claims on contributions to SDG 2030
(Indian Institute of Management Ahmedabad, 2021-09-07)
In 2015, the United Nations designed a blueprint containing 17 goals to attain a sustainable future, which are intended to be achieved by 2030. The SDGs were accepted by all the UN member countries, including India, in ...
Factors affecting open-source software adoption
(Indian Institute of Management Ahmedabad, 2021-09-07)
Open-Source software adoption has seen an uptick in the past few years. OSS comes with the advantage of development flexibility and cost effectiveness and disadvantages like lack of adequate support and uncertainty in ...
Consumer perception and behaviour to privacy policy on whatsApp and other apps
(Indian Institute of Management Ahmedabad, 2021-09-07)
In today’s world, data has become an important resource. The one who has data is considered very powerful. Companies are actively trying to collect all kinds of data, especially that of users. This is done through various ...
Understanding switching and exiting behaviour in consumers of addictive smartphone apps
(Indian Institute of Management Ahmedabad, 2021-09-07)
There are more than six billion smartphone users in the world. [1] China, India, and the US are the leading countries with 911.92 million, 439.42 million, and 270 million smartphone users respectively, as of May 2021. ...
Game theory in military strategy
(Indian Institute of Management Ahmedabad, 2021-09-07)
The 21st century is widely being regarded as the Asian Century. With its growing economic clout, favourable demographics and improving living standards, Asia is expected to shape a new global order. India and China, ...
Understanding the customer perception of a virtual tourism product
(Indian Institute of Management Ahmedabad, 2021-09-07)
The tourism industry is a very vast, dynamic, and rapidly growing industry. It comprises all the
organizations providing services meant for and used by tourists for various purposes at any
stage of their travel. Tourists ...
Viral marketing
(Informs, 2021-09-07)
Any business, be it big or small, spends a lot of money to market themselves and their offerings to their target consumers. It takes a lot of effort, careful planning and seamless execution in raising brand awareness. Even ...
Movie success prediction using script and summary analysis
(Indian Institute of Management Ahmedabad, 2021-09-07)
A SVM (Support Vector Machine) approach is employed to predict financial success of a film based on summary analysis. The approach analyzed 2090 films and achieved a 55.5% precision accuracy. A method to extract the emotional ...