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Now showing items 21-28 of 28
With growing digital classes, what is the future of traditional MBAs?
(Indian Institute of Management Ahmedabad, 2020)
Due to the onset of the coronavirus pandemic, institutes worldwide moved their classes to the online mode. While the administrators of the courses that required fieldwork or laboratory experience agreed on the adverse ...
Go-to market strategy for Artisans Alliance of Jawaja (AAJ)
(Indian Institute of Management Ahmedabad, 2020)
The project is aimed at developing a marketing strategy, which would subsequently be used to onboard the AAJ products on e-commerce portals. The marketing strategy would be focussed on creating an emotional connect with ...
To study how COVID-19 has impacted the productivity of Indian workforce in management consulting
(Indian Institute of Management Ahmedabad, 2020)
Ever since the outbreak of the worldwide pandemic of COVID-19, organizations around the world have adjusted and settled into a new work-from-home routine. Through this research, we have tried to understand the impact of ...
Changing consumer habits under CoVID-19: are they sustainable?
(Indian Institute of Management Ahmedabad, 2020)
In this project, we focus primarily on understanding the change in Indian consumer habits due to Covid-19. We have tried to assess if some consumer habits will see a permanent change or will they go back to pre-Covid times. ...
An analysis of independence of Media in India and its impact on social discourse
(Indian Institute of Management Ahmedabad, 2021-09-07)
It is for this reason that to understand the health of Democracy, it is essential to understand the health of independence of the media. The independence of media is impacted by various stakeholders involved and for varied ...
Impact of price capping in the market of Covid tests
(Indian Institute of Management Ahmedabad, 2021-09-07)
With the first case of COVID-19 discovered in December’19 in Wuhan, China, COVID came
knocking on India’s doors in January’20. With the first lockdown announced in March’20 in
India, it was clear that rough times lay ...
Study examining bias in reportage by Indian media
(Indian Institute of Management Ahmedabad, 2021-09-07)
India has been consistently slipping in global ranking when it comes to freedom of press. There have been accusations centered on the safety of journalists, monopolization of media ownership and undue political and government ...
Data-driven study: impact of COVID-19 on airbnb
(Indian Institute of Management Ahmedabad, 2021-09-07)
Airbnb, the world’s largest platform that facilitates P2P accommodation had disrupted the
renting economy over the past few years by its business model of sharing economy in various
parts of the world. However, the ...