Search
Now showing items 11-19 of 19
Impact of social media on political campaigns with a special emphasis on Indian political scenario
(Indian Institute of Management Ahmedabad, 2021-09-07)
During the 2008 US Presidential elections, Obama’s campaign managers used social media as a primary campaign strategy. The innovative media was used to make his presence felt and effectively market himself. Likewise, a ...
Fake news detection
(Indian Institute of Management Ahmedabad, 2021-09-07)
Rumors are one of the oldest mass mediums in the world. Primarily writing and spreading false information over the internet, recently, they have emerged as a dangerous threat to governments, businesses, and citizens. In ...
Facebook: is reinvention the need of the hour?
(Indian Institute of Management Ahmedabad, 2021-09-07)
Mark Zuckerberg launched Facebook when he was studying at Harvard. 17 years after its launch, Facebook has become the world’s biggest social networking site with close to 2 Billion Daily Active Users and is regarded as one ...
Using AI techniques to analyze relation between social media marketing and company revenue
(Indian Institute of Management Ahmedabad, 2021-12-14)
In the modern era, the internet is becoming increasingly more accessible, cheap and impactful. The digital population across the world has risen to 4.66 billion (Statista 2021). In India, over 41% percent of the population ...
Business model design and analysis of market potential for short video sharing platforms
(Indian Institute of Management Ahmedabad, 2021-12-14)
After the humble beginnings of short video sharing platforms from platforms such as Dubsmash
and Tiktok, this sharing economy has grown tremendously with the addition of many new players
such as MX Takatak, Josh, Moj, ...
Social media analysis of changing job trends during pandemic
(Indian Institute of Management Ahmedabad, 2022-03-21)
When the Covid Pandemic started, the job market was volatile with an economic downturn because of uncertainty, and there were millions of layoffs in the US. As the recovery started, workers started to re-evaluate their ...
Twitter sentiment & IPO performance – A cross-sectional examination in Indian context
(Indian Institute of Management Ahmedabad, 2022-03-21)
Globally, the importance of social media has expanded in the recent decade. Twitter became one of the most popular platforms since its inception in 2006, especially due to its restriction on specificity. Twitter delivers ...
Devising marketing strategies for consumer facing brands via social listening
(Indian Institute of Management Ahmedabad, 2022-03-21)
Social listening or social media measurement is a way of brand evaluation by computing the popularity of a brand by monitoring the social media platforms of the brand. The content that is monitored are the posts on these ...
Twitter engagement impact on Indian financial markets
(Indian Institute of Management Ahmedabad, 2022-03-21)
This project is a research study on influence of social media and financial markets. We have used Sprinklr for data collection and used stocks from different sectors of the Indian stock markets for our analysis. Our analysis ...