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Impact of Covid-19 on MSMEs and its employees
(Indian Institute of Management Ahmedabad, 2020)
The focus of the study is on the impact of Covid-19 on MSME’s operating in different sectors across the country. In-depth interviews of proprietors from several MSMEs is conducted to understand the magnitude of the impact ...
India’s fight for the ventilators
(Indian Institute of Management Ahmedabad, 2020)
BoP segment is a very underserved segment and not many companies focus on this market segment due to their limited purchasing capacity and sensitivity towards the price. Also, these markets lack the proper infrastructure ...
Business model innovation during Covid-19
(Indian Institute of Management Ahmedabad, 2020)
Companies have been forced to rethink how their business is conducted due to the pandemic caused by COVID-19. Disruptions in both local and global supply chains, demand uncertainty, and lack of fiscal stimulus are some of ...
Tracing the changing labour market: from permanent to gig
(Indian Institute of Management Ahmedabad, 2020)
For some time now, the labor markets have been undergoing an important transition. Gig economy has become a prominent feature of the labor markets across the world. Businesses have realized the cost-savings potential of ...
Changing consumer behaviour in dining out and online food ordering due to Covid 19
(Indian Institute of Management Ahmedabad, 2020)
This study describes the impact COVID 19 has had on consumer behaviour concerning dining out in restaurants and ordering food online. It does so via a three-pronged approach – changes in online sentiments, exploratory ...
In-store purchase behaviour of emerging market customers
(Indian Institute of Management Ahmedabad, 2020)
In this project, we focus primarily on understanding the in-store behaviour of Indian customers. First, we found out via literature review the current understanding of the factors that influence purchase decisions in retail ...
What does aatmanirbhar mean for FMCGs in India?: how should they strategize their course of action?
(Indian Institute of Management Ahmedabad, 2020)
With COVID cases increasing every day at a whopping rate, Prime Minister Shri Narendra Modi, in one of his addresses to the nation, announced the “Aatmanirbhar Bharat Abhiyan” or “Self-reliant India Mission”. This is aimed ...
Arth designbuild: management during COVID-19 crisis
(Indian Institute of Management Ahmedabad, 2020)
As the clock struck 6 in the evening on 19th March 2020, Kailash Chandola, the COO and Co-founder of Arth Designbuild had an uneasy feeling about the future. He was very unsettled about the future of Operations as COVID-19 ...
Analysing the systemic changes of HR in start-ups due to COVID-19
(Indian Institute of Management Ahmedabad, 2020)
The pandemic, COVID-19 has forced many start-ups to shut down and many others are facing cash crunch. In India about 38% start-ups have ran out of funds and 4% have shutdown (Times of India, 2020). In such a situation, ...
Impact of non pharmaceutical (demand side) and pharmaceutical (supply side) intervention on spread of Covid-19
(Indian Institute of Management Ahmedabad, 2020)
The pandemic of coronavirus disease (COVID-19), which originated in Wuhan, China, has spread rapidly to different countries, with several cases registered globally. As of January 8, 2021, more than 10 million positive cases ...