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Product practices of companies
(Indian Institute of Management, Ahmedabad, 1998)
A study on the determinants of consumer dissatisfaction
(Indian Institute of Management, Ahmedabad, 1999)
Marketing of remote sensing products
(1990)
In this study, we have had a look at the IRS - 1A program and the marketing strategy used for its data products. We have tried to provide contextual familiarity to a layman, on the features (both operational for the satellite ...
Study of electronic point of sales data for possible applications in a supermarket
(Indian Institute of Management, Ahmedabad, 1999-04-24)
Segmentation of Indian Rural market
(Indian Institute of Management, 1998-02)
A study on the impact of temporal framing of prices on quality perception
(Indian Institute of Management Ahmedabad, 2015)
Formulation of distribution strategies in the phamaceutical industry
(Indian Institute of Management, Ahmedabad, 1994)
Feasibility and marketing of medical insurance
(Indian Institute of Management Ahmedabad, 1989)
The paper attempts to look at the aspect of health insurance in its intended form and the status in which it is today; it discusses some issues on the design of insurance systems and points out the inherent problems any ...
Role of corporate credit in pesticide marketing in India
(Indian Institute of Management Ahmedabad, 1998)
Industry wise analysis of trends in advertising and other marketing expenditures and their effectivness
(Indian Institute of Management, Ahmedabad, 1997)