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Now showing items 1-10 of 17
Development of a model to determine the sales response to advertising
(Indian Institute of Management Ahmedabad, 2000)
Impact of simultaneous multiple brand introduction on an individual consumer's consideration set
(Indian Institute of Management, Ahmedabad, 1998)
Effectivness of an advertising compaign for the 'Dairy Fresh Brand' of ice cream and the phenomenon of cross shopping between multiple brands of icecream marketed by Vadilal Enterprises Limited
(Indian Institute of Management (Ahmedabad), 1989)
Commodity brands: a study of Buyer's perceptions about product attributes
(Indian Institute of Management, Ahmedabad, 2000-03-22)
Marketing expert system: An application to media planning
(Indian Institute of Management Ahmedabad, 1990)
Cost and reach of various media vehicles in rural Gujarat
(Indian Institute of Management, Ahmedabad, 1994)
Industry wise analysis of trends in advertising and other marketing expenditures and their effectivness
(Indian Institute of Management, Ahmedabad, 1997)
Use of psychoanalysis to effectively design: creative strategies in advertising
(Indian Institute of Management Ahmedabad, 1999-02-08)
Transactional Analysis has been proven to be an effective tool to understand Human Behavior. This study aims at using this tool to study creative strategies in advertising, and identify any patterns that might exist. Also, ...
Modeling of the assumptions of creative teams regarding how advertising works and their implications for advertising managers and researchers
(Indian Institute of Management, Ahmedabad, 1992)
Sex appeals in advertising
(Indian Institute of Management, Ahmedabad, 1990)