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Evolution of the entertainment ecosystem in India and challenges ahead
(Indian Institute of Management Ahmedabad, 2020)
OTT platforms have been experiencing significant growth in last decade worldwide. OTT platforms have become a part of consumer life by replacing conventional entertainment sources. In recent years, India has become an ...
Branding in digital era
(Indian Institute of Management Ahmedabad, 2020)
The world is changing spontaneously everywhere and the word “digital” has become so common these days. Everywhere we look there is some element of digitalization is present, like digital banking, digital cameras, digital ...
Evolution of the entertainment ecosystem in India and challenges ahead
(Indian Institute of Management Ahmedabad, 2020)
OTT platforms have been experiencing significant growth in last decade worldwide. OTT platforms have become a part of consumer life by replacing conventional entertainment sources. In recent years, India has become an ...
Polygon: use of a decentralized Ethereum scaling platform
(Indian Institute of Management Ahmedabad, 2022)
The Polygon Network is a cryptocurrency initiative with the goal of enhancing the usability of the Ethereum blockchain. In 2017, engineers Jaynti Kanani, Sandeep Nailwal, and Anurag Arjun started looking into ways to ...