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Influence of lifestyle on buying behaviour
(Indian Institute of Management (Ahmedabad), 1989)
This is a study of the lifestyles and personality traits of Indian executives and their related attribute preferences in consumer goods purchase. The study has attempted to understand and describe the lifestyles and ...
Managing a communication system - case of SAC
(Indian Institute of Management (Ahmedabad), 1989)
Examination of various aspects of communication system of DECU; the content of examination was soft core and hard core programmers; communication for the villages in Kheda district specific programmed having a narrower ...