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Evolution of the entertainment ecosystem in India and challenges ahead
(Indian Institute of Management Ahmedabad, 2020)
OTT platforms have been experiencing significant growth in last decade worldwide. OTT platforms have become a part of consumer life by replacing conventional entertainment sources. In recent years, India has become an ...
Evolution of the entertainment ecosystem in India and challenges ahead
(Indian Institute of Management Ahmedabad, 2020)
OTT platforms have been experiencing significant growth in last decade worldwide. OTT platforms have become a part of consumer life by replacing conventional entertainment sources. In recent years, India has become an ...