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Integrated study of marketing and operations related strategy in packaged snack food market
(Indian Institute of Management, Ahmedabad, 1995)
This study has been conducted as a part of our Independent Project to study the Marketing-Manufacturing interface in Food Products. As per the reasons mentioned in the proposal the Snack Food category including bhujia and ...
Line extensions and multi-branding tools for competitive strategy
(Indian Institute of Management Ahmedabad, 1995)