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Integrated study of marketing and operations related strategy in packaged snack food market
(Indian Institute of Management, Ahmedabad, 1995)
This study has been conducted as a part of our Independent Project to study the Marketing-Manufacturing interface in Food Products. As per the reasons mentioned in the proposal the Snack Food category including bhujia and ...
Marketing strategy for ice creams in Gujarat
(Indian Institute of Management, Ahmedabad, 1995)