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Impact of simultaneous multiple brand introduction on an individual consumer's consideration set
(Indian Institute of Management, Ahmedabad, 1998)
Determining attractive export markets for air-conditioners and designing an entry strategy for a new entrant
(Indian Institute of Management Ahmedabad, 1998)
The objective of our study was to identify attractive export markets for air-conditioners from the point of view of Amtrex and develop an appropriate entry strategy for one of the selected markets. Through this study we ...