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Strategic implications of building brand equity in FMCG industry
(Indian Institute of Management Ahmedabad, 1999-02-23)
Segmenting the herbal consumer market
(Indian Institute of Management Ahmedabad, 1999)
The consumer products market in India has shown signs of nearing maturity with growth rates falling below 10% per annul. However, a segment of this market, viz., those products which are marketed using a herbal tag ...