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Reverse logistics processes and its role in future of marketing and customer relationship management in the E-commerce industry
(Indian Institute of Management Ahmedabad, 2016)
The current e-commerce market is in a huge turmoil. The big players are all engaged in a price war and hence, facing severe cost issues to deal with. These issues have resulted in recent devaluation of the ...
Study of reference prices and bundle preferences online versus offline
(Indian Institute of Management Ahmedabad, 2016)
The e-commerce market is a rapidly growing market throughout the world, and especially in
developing countries. In developing countries like India, where this industry is in a growth
phase, the focus of e-commerce players ...