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Disruption in fashion technology sector through emergence of insurgent players (start-ups)
(Indian Institute of Management Ahmedabad, 2020)
The fashion tech sector has been the highest funded area in terms of Venture Capital and Debt funding in the last five years. The phenomenon can be attributed to emergence of small startup brands carving a niche for ...
Exploitation of impulsive buying behaviour of credit card users by e-commerce platforms
(Indian Institute of Management Ahmedabad, 2020)
In the recent times, with emergence of the era of online medium, there have been multiple instances of over-spending and buying items which were not necessary to be bought at that point of time. This compelled and unplanned ...