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Devising a marketing strategy for a goat meat producer company in Tamil Nadu
(Indian Institute of Management Ahmedabad, 2020)
In Tamil Nadu, the meat market is composed of few organized meat-producing players like Suguna Chicken, etc. but predominantly composed of many unorganized players. Theni District Farmers Goat Producer Company Ltd. is a ...
Digital identity and marketing strategy for bottom of the pyramid businesses
(Indian Institute of Management Ahmedabad, 2020)
In this 20th century of technology, it is crucial to be vocal about your business’s unique aspects. The larger the presence felt by the customer, the higher is the perceived brand value. It is easier said than done to ...