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Hype marketing: supreme
(Indian Institute of Management Ahmedabad, 2021-12-14)
Hype marketing comprises generating a massive buzz and interest in the brand and high expectations for its product launch.
We would like to focus on Supreme specifically, to understand how it creates hype and why it is ...
Developing and implementing a marketing strategy and sales channels for artisans alliance of Jawaja
(Indian Institute of Management Ahmedabad, 2021-09-07)
Jawaja leatherwork has been the artistic heritage of the Regar community of Rajasthan. This craft indulges in the tanning of hides and making durable and artistic leather products like shoes, saddles, and harnesses. From ...
Impact of social media influencers on consumer behaviour
(Indian Institute of Management Ahmedabad, 2021-09-07)
When it comes to the marketing of the products, influencers have the choice of disclosure. Studies show an increasing trend of consumers trusting influencers who disclose the endorsed products to that of non-disclosure. ...