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Leapclub.in-marketing and branding strategy for D2C vertical
(Indian Institute of Management Ahmedabad, 2022-12)
Leap Club is an online marketplace and a rapidly growing brand for environmentally friendly and ethically produced products. They are on a mission to provide healthy, pesticide free and preservative free products to each ...
Localisation & globalisation marketing strategy of MNC’s
(Indian Institute of Management Ahmedabad, 2022-03-21)
The customer behaviour is different towards different sectors. There are some sectors where the consumer prefers to select brands which showcase themselves as international and global brand whereas in some sectors, the ...