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Lifestyles and attitudes of rural consumers with implications for marketers
(Indian Institute of Management, Ahmedabad, 1995)
Role and effectiveness of branding in rural markets
(Indian Institute of Management Ahmedabad, 1998-02-10)
From a scenario of low agro production, poor purchasing capacity, lack of basic infrastructure, poor communication and transport links, the rural market has seen a marked transformation over the past four decades.
Various ...
Modelling consumer behavior in a connected world
(Indian Institute of Management Ahmedabad, 2016)
Study of factors influencing consumer purchasing behaviour for healthy food products
(Indian Institute of Management Ahmedabad, 2020)
Organic food is growing rapidly and currently about 160 countries and 1.8 million people practise organic agriculture. (Kilcher). The major reason for growth in consumption of organic foods is the growing commercialization ...
Understanding choice behaviour of consumers on the web
(Indian Institute of Management Ahmedabad, 2001)
As a rapidly expanding Internet population has become familiar with the medium, activities such as searching for product information online have become commonplace. However, getting Consumersto buy online rather than simply ...
Understanding the consumer behaviour, pre and post-acquisition for paid-subscription online video streaming
(Indian Institute of Management Ahmedabad, 2019)
The growth and penetration on internet services and cellular phone technology lead firms in various industries to extend their presence to the new channel to reach the customer in more effective ways and with increased and ...
Factors influencing consumers to switch purchases between online and offline platforms
(Indian Institute of Management Ahmedabad, 2020)
Due to the Covid-19 pandemic, and the resulting nation-wide lockdown, Indian consumers have increased their online purchases because of health concerns and social distancing norms. The number of first-time-users or FTUs ...
Exploring consumer behaviour on digital space related to ad fatigue and banner blindness
(Indian Institute of Management Ahmedabad, 2020)
Banner blindness is a phenomenon in web usability where visitors to a website consciously or unconsciously ignore banner-like information, which can also be called ad blindness or banner noise. (Wikipedia, 2020) Banner ...
Analysis and comparison of petcare in Indian markets and developed markets
(Indian Institute of Management Ahmedabad, 2020)
The pet industry can be considered to be one of the fastest-growing and most resilient market segments globally. As seen from the above chart, the USA and the other developed countries dominate the pet industry market. Be ...
Consumer perception and behaviour to privacy policy on whatsApp and other apps
(Indian Institute of Management Ahmedabad, 2021-09-07)
In today’s world, data has become an important resource. The one who has data is considered very powerful. Companies are actively trying to collect all kinds of data, especially that of users. This is done through various ...