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Exploration of drivers/challenges of entrepreneurship by understanding customer journey of successful entrepreneurs under I-Hub
(Indian Institute of Management Ahmedabad, 2021-09-07)
Entrepreneurship in India has been on the rise in recent years; however, the situation is still far from ideal. According to data from the Economic Survey for 2019-20, there was a 12.2% growth in the new firms in the 2014-18 ...
Political propaganda in election campaigning
(Indian Institute of Management Ahmedabad, 2021-09-07)
With the advent of social media and internet penetration, participation of young population has been increasing in political discussions and issues. This has led to the online discussion platforms and social media websites ...
An analysis of independence of Media in India and its impact on social discourse
(Indian Institute of Management Ahmedabad, 2021-09-07)
It is for this reason that to understand the health of Democracy, it is essential to understand the health of independence of the media. The independence of media is impacted by various stakeholders involved and for varied ...
Model for studying earning manipulation in Indian market
(Indian Institute of Management Ahmedabad, 2021-09-07)
The key objective of our research is to come up with the metric or application of the previously established metrics on the financial statements of Indian Listed Companies dataset to identify the possible earnings manipulation ...
Artisans alliance of Jawaja (AAJ)
(Indian Institute of Management Ahmedabad, 2021-09-07)
The Artists Alliance of Jawaja is a community of leather workers and carpet weavers, based out of Jawaja in Ajmer, Rajasthan. They are craftspeople of international repute, having worked with global brands such as Maiwa ...
Analysis of market for OTT platforms and impact on future trends
(Indian Institute of Management Ahmedabad, 2021-08-07)
The Indian media and entertainment industry grew at a CAGR of 10.9% from 2014-2018. Even despite the pandemic the industry is expected to grow at the rate of 3.24% in 2019-20 and 2020-21. Further projection for 2019-2024 ...
Impediments in the growth of entrepreneurs in India
(Indian Institute of Management Ahmedabad, 2021-09-07)
The Indian government defines a micro-entrepreneur as a business with an investment of less than one crore Rupees and a turnover below five crore Rupees. The Ministry of Micro, small and medium enterprises is responsible ...
A cultural perspective on luxury: how culture impacts the perception of luxury
(2021-09-07)
The concept of luxury has always been of immense social importance across different cultures and geographies right from the dawn of humanity. Over different periods of time, although the manifestations of the concept of ...
Understanding key engagement drivers for blockchain based voting
(Indian Institute of Management Ahmedabad, 2021-09-06)
Social media has seen a fast-growing adaption in the last one decade, driven by the increasing internet and smartphone penetration. Social Media has even become a source of information for many people, coming from accounts ...
Consumer perception towards Maruti Suzuki Arena and budget brands post the launch of Nexa in 2015
(Indian Institute of Management Ahmedabad, 2021-09-07)
As of 2019, India is the 4th largest auto market with about 3.99 million Passenger and CV sold. Further, overall domestic sales have increased at the rate of 1.29% CAGR between FY 16 and FY 20. Rise in middle class income ...